Educate Your Stakeholders!

As much as it hurts to admit it, most of the important decisions of website development are not made by design professionals. They’re made by the business owners and middle managers who hire us. After all, it is they who hold the purse strings, so it’s only fair that they set the online priorities.

http://www.alistapart.com/articles/educatingstakeholders

Это к слову об управлении ожиданиями заинтересованных лиц и раннем информировании.